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Illustrated map for the World of Beatrix Potter Attraction

This high quality attraction in Bowness-on-Windermere in the Lake District had a problem that potential visitors didn't seem to understand what the Attraction was and were therefore deterred from coming in. So the client wanted a visual way to show how visitors would go for a physical journey through Beatrix Potter's Tales, with added elements such as the Peter Rabbit Garden, an interactive display, a film and the story of Beatrix's life.

I surveyed the very complex displays in the attraction, simplified them (while still retaining a real sense of the layout of the displays) and devised this 'map' to illustrate the Attraction. So that it tied in with the theme of the Attraction, it was painted in a style similar to Beatrix Potter's own illustrations.

My map appears as a massive display in the foyer, enlarged to a width of 4m without loss of quality.

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Beatrix-Potter-Map-profile.jpg

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